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Promotional Opportunities Using Barcodes

In this week’s Internet marketing class I played a Tesco ad that plugged both barcode marketing and Tesco’s new app, which has social shopping potential. The ad is fun, but it doesn’t emphasize the...

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Creating Your Own Barcode

In part 1 of this saga, I advanced my knowledge about using smartphone apps in shopping and promotional settings. What I was really looking for, though, was the answer to the question, “Can I do this...

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Monetize Your Social Media Marketing

Social media marketing isn’t a popularity contest. Some marketers and business owners like to brag about the number of their Facebook fans or Twitter followers. But having fans or followers is worth...

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Marketing for Holiday 2011

Advice to retailers on preparing for the holiday selling season has been around since late summer. I’ve been collecting it but was stimulated to write this post by an email from my friends at Unbound...

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Timberland Aces Social Media

Article first published as Timberland Aces Social on Technorati.read more

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Creating A Google+ Brand Page

You may have heard some of the buzz about Google+ brand pages and whether they are worth the effort. They became available in November and have generated a certain amount of controversy. There seems to...

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Optimize Your Google+ Brand Page for Search

On a cold, dreary January day of this year I sat down to create a Google+ brand page for our Internet marketing textbook. Seemed a reasonable day’s project; after all, the book was a commercial product...

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Promote Your Business on Pinterest

Buzz about photo-sharing site Pinterest peaked early this year when data about its explosive growth  indicated it was a leading source of referral traffic to websites. It has major impact for its...

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The Importance of Google+ Local

After the holiday shopping season just past there should be no doubt about the importance of local search. This chart breaks down local search and it shows the importance to local retailers and...

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Smartphones, Tablets Can Help Make Shopping Local

Shoppers who were cool with technology used to do research on their computers before heading to retail stores to shop. That’s pretty straightforward but, sadly, it's no longer true in a growing number...

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